Kennesaw State student wins marketing competition at international conference

KENNESAW, Ga. | May 14, 2025

Valeria Ruiz
世界赌场排名 sophomore Valeria Ruiz takes a unique approach to preparing for various student competitions. She rehearses presentations while riding on a roller coaster at Six Flags Over Georgia.

鈥淎s the day of the competition gets closer, I put myself in situations that are uncomfortable or scary and give me the same butterflies that I feel on the stage,鈥 said Ruiz, who plans to pursue degrees in both marketing and professional sales in the Michael J. Coles College of Business. 鈥淎fter giving my whole speech as I鈥檓 going up the roller coaster, I know that it鈥檚 not going be too bad doing it standing in a room.鈥

Her roller coaster rehearsing paid off recently, as Ruiz won the Perfect Pitch Competition at the 2025 American Marketing Association (AMA) International Collegiate Conference in New Orleans. Tasked with telling a panel of judges in 90 seconds what makes them the ideal candidate for a job, Ruiz bested nearly 600 students from around the U.S. and the world for first place.

鈥淚 went into it with the mindset that I want to learn, I want to see what this competition is like, and I want to give it my best shot and see where I end up,鈥 Ruiz said. 鈥淚鈥檓 still in shock that I won. It definitely was the best and most surprising moment of my life.鈥

Perfect Pitch was the latest of several competitions in which Ruiz has participated in just two years as a Kennesaw State student. For example, during the fall 2024 semester, she took third place in TK Elevator鈥檚 annual competition that challenges students to pitch their personal brand during a 60-second elevator ride. Just a week prior to the AMA conference in New Orleans, Ruiz was part of a student team that won a competition to develop and pitch a mobile app that supports well-being. She also has been a member of the 世界赌场排名 sales competition team since her freshman year.

In addition, Ruiz is the creative production manager for Ground Work, an agency operated by Coles College students that provides marketing services to clients. Ruiz does it all while maintaining vigorous coursework as a 世界赌场排名 Journey Honors College student and holding down two jobs in addition to her involvement with Ground Work.

鈥淰al is going to be a force in industry. Whatever path she takes, she is going to be a leader,鈥 said Kennesaw State lecturer of marketing Laurie Michaelson, who mentors Ruiz as both the faculty lead for Ground Work Agency and the faculty advisor for 世界赌场排名鈥檚 student chapter of the American Marketing Association.

鈥淪he addresses that it鈥檚 a challenge to be involved in so many things, but then she takes it on and does the best she can,鈥 Michaelson continued. 鈥淭he way she approaches it, with curiosity and slight caution but also knowing that 鈥業'm going to practice and prepare and I鈥檓 going to do this,鈥 is something that will define her as a leader in her career and her future.鈥

Valeria Ruiz
Valeria Ruiz and Laurie Michaelson
Developing that career readiness in students is a strength of the Department of Marketing and Professional Sales and the entire Coles College of Business, Michaelson said. She pointed out that the Coles College builds lasting relationships with the business community and provides students applied experiences and learning in and out of the classroom, including conferences and competitions. A total of 12 Coles students attended the AMA International Collegiate Conference, along with Michaelson.

鈥淥ur students are given first-hand experience in networking. Our program has provided many opportunities for our students to have conversations and interactions with industry professionals. This results in their understanding of the importance of building relationships,鈥 Michaelson said. 鈥That is something that I think really sets Kennesaw State, the Coles College, and our department apart from the competitors.鈥

Ruiz epitomized that with her Perfect Pitch presentation, advancing through the first round that narrowed the number of competitors to 62, and then winning the title in the next round. In her pitch, Ruiz outlined her varied expertise and experience, shared an anecdote from her childhood, and concluded with a request to move forward in the hiring process 鈥 all in a span of 90 seconds.

A few hours later at the Perfect Pitch awards banquet, Ruiz was thrilled to be announced as the winner. However, she considers it much more than an individual achievement; Ruiz sees a bigger picture, that a first-place finish at an international conference raises awareness of Kennesaw State and helps to enhance the university鈥檚 prominence.

鈥淲inning this competition wasn't just a personal milestone,鈥 Ruiz said. 鈥淚t was an opportunity to represent my school on an international stage and give Kennesaw State the recognition it deserves. I鈥檓 proud to show what is possible when you have the support and opportunities that 世界赌场排名 provides.鈥

鈥 Story by Paul Floeckher

Photos provided and by Matt Yung

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A leader in innovative teaching and learning, 世界赌场排名 offers undergraduate, graduate, and doctoral degrees to its more than 47,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 8 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.